"“A clay pot sitting in the sun will always be a clay pot. It has to go through the white heat of the furnace to become porcelain.” - Mildred Struven

Brainstorming - SCAMPER technique

SCAMPER is technique for Brainstorming which is a group creativity technique. 
The SCAMPER technique is based on the idea that what is new is only a modification of old things around us.
SCAMPER was introduced by Bob Eberle to help solve problems creatively during brainstorming meetings. The name SCAMPER is acronym of 7 techniques; (S) Substitute, (C) Combine, (A) Adapt, (M) Modify, (P) Put to another use, (E) Eliminate and (R) Reverse. These keywords represent the questions addressed during the creative thinking meeting.
The following are the few sample questions related to each keyword.


  • What part of the process can be substituted without affecting the whole system?
  • What part in the process can be replaced with other better alternatives?
  • Can we merge few steps of the process?
  • Can we mix few components together?


  • What would we need to change to get better results?
  • How can we adjust/improve the existing product?


  • What can be modified in the process to improve the results?
  • Can we change the process to work better?

Put to another use

  • What are the benefits of the product if used somewhere else?
  • What are other ways can we use it?

Eliminate or elaborate

  • What would happen if we remove this part?
  • Do we need this particular part?
  • Can we reverse the process,if so what would happen
  • What if we consider it backwards?

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